Starcom Expands Agreement with TNS Media Research to Include Digital Audience Measurement on National Level
NEW YORK, April 17 /PRNewswire/ — TNS media research, a division of TNS media providing internet, TV, and radio audience measurement worldwide, has announced that Starcom USA, one of the country’s foremost media and communications agencies, has signed an agreement with TNS to utilize the DIRECTView(TM) service. Announced by DIRECTV and TNS in January, […]