Nationwide Building Society Sales Activity Increases by Fifty Percent on Success of Real Time Content Adaptive Video Campaign
SAN FRANCISCO, April 23 /PRNewswire/ — Web 2.0 Expo San Francisco — Real Time Content (RTC) and Nationwide Building Society today announced results for Nationwide’s targeted advertising program aimed at home insurance consumers. The pioneering campaign increased sales activity through quotes and applications by more than fifty percent versus traditional campaigns. The campaign delivered […]