GM and Discovery Communications Form Media Partnership On First-Ever 24/7 ‘Green’ Network, Planet Green
NEW YORK, May 21 /PRNewswire/ — General Motors and Discovery Communications today unveiled a multifaceted GM advertising sponsorship of Planet Green, the first and only 24-hour eco-lifestyle network coming to 50 million homes beginning June 4.
For GM, the partnership includes premier sponsorship of the network’s landmark series “Greensburg,” various vehicle and program integrations, short- […]