Cheers, China! — Tsingtao Gears Up for ‘Beijing 2008′
QINGDAO China April 18 PRNewswire - Less than five months from the Opening Ceremony of the Beijing 2008Olympic Games Tsingtao Brewery Group SHSE 600600 SEHK 0168 is gettingready to welcome athletes journalists and visitors to China On August 11 2005 Tsingtao Brewery Group became one of the two officialdomestic beer sponsors of the Beijing 2008 Olympic Games As an officialsponsor the company has pledged to provide funds beer products and relatedservices to the Beijing 2008 Olympic Games the Beijing 2008 ParalympicGames Beijing Organizing Committee for Games of the 29th Olympiad BOCOGthe Chinese Olympic Committee and the Chinese sports delegations to theTorino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games Since becoming an Official Sponsor of the Beijing 2008 Olympic GamesTsingtao Brewery has proudly participated in milestone events leading up toAugust 8 2008 To further elevate the status of Tsingtao as a world-classbrand Tsingtao Brewery also has partnered with several major sporting eventsin China Tsingtao Brewery has sponsored five times the Xiamen InternationalMarathon since 2003 and four times the China Tennis Open held in Beijingevery year since 2004 The company is also a sponsor of the China NationalDiving Team a relationship that began with the 2007 FINA World DivingChampionships and has pledged to give its full support to this Dream Teamas they prepare for the upcoming Beijing Olympic Games In June 2006 Tsingtao Brewery joined hands with Hunan TV to launch anationwide television program called Tsingtao Beer - I Am the Champion tosupport a national fitness campaign in the spirit of the Beijing OlympicGames Millions of Chinese viewers watched as people from all over Chinaparticipate in this televised competition to promote the Olympic ideals Tsingtao Brewery CCTV-2 and the National Geographic Channel US havealso jointly created Qing-Guo-Qing-Cheng a TV program that presentsChinas most popular cities to the world while passing the Olympic Spiriteverywhere in China Launched in April 2007 and running through the end of2008 business leaders city officials media organizations celebrities andChinese people will appear on episodes in support of their favorite citiesEach candidate city will have the opportunity to display the best of itslocal community and a panel of experts will evaluate each city based ontourism sustainable development and economy The panel will also be allowedto offer recommendations on how each city can improve its image As partner of Qing-Guo-Qing-Cheng Tsingtao Brewery hopes to broadcastits slogan Passion Dreams and Success throughout each city and motivateChinese people to enthusiastically participate in the Olympic Games bysharing their passions and dreams An interactive online campaign titledChinas Most Popular Cities was also developed for candidates to showcasetheir cities on the Internet while allowing Tsingtao Brewery to directlyreach consumers across China The program is supported by the Chinese Peoples Political ConsultativeConference CPPCC BOCOG the United Nations World Tourism Organization andthe United Nations Development Program Tsingtao Brewery is preparing to welcome visitors to China during theOlympic Games with sponsored activities and events throughout the countryunder its slogan Passion Dreams Success A program of events will beannounced later Tsingtao Brewery invites visitors to China and cheer for theBeijing 2008 Olympic Games Cheers China About Tsingtao Brewery Group Established in 1903 under the name Tsingtao Brewery Factory TsingtaoBrewery Group is considered the oldest brewery in China The Company is aleading producer of beer and beer products with 50 breweries and threemalting mills in 18 provinces and cities across China Its signature productTsingtao Beer is one of the most well-known Chinese brands in theinternational market and is distributed in more than 50 countries and regionsaround the world The Company is the first mainland Chinese enterprise tolist on an overseas stock exchange it joined The Stock Exchange of Hong Kongin 1993 That same year the Company issued A-Shares on the Shanghai StockExchangeTsingtao Brewery Group