Columbus Life Unveils Reality Ad Campaign
CINCINNATI, June 18 /PRNewswire/ — Columbus Life insurance Company (Columbus Life) has unveiled its 2008 “Real People. Real Relationships.” advertising campaign featuring actual independent insurance agents. The three-ad series shares the intriguing stories of world traveler Kathleen Niew of Niew Financial Services, Inc., in Oak Brook, Ill.; business partners Jim Forbis and Larry Clayton of CFH Financial Services, Inc., in Memphis, Tenn.; and youth football coach Royce Ruth of Strategic Legacy Advisors, Inc., of Lincoln, Neb.
“Who better to illustrate our theme of ‘Real People. Real Relationships.’ than those who can tell it best?” asked Charlie Wood, Columbus Life’s senior vice president and chief marketing officer. “Kathleen, Jim, Larry and Royce all shared their personal anecdotes on why their relationships with Columbus Life are so strong. All of us at Columbus Life feel the same about our relationships with each of them.”
The three-ad series, scheduled to run throughout 2008 in national life insurance and financial services publications, targets other independent producers and encourages them to join the Columbus Life family by putting Columbus Life products in their portfolios.
Images of all three ads are available by visiting .
Columbus Life is a member company of Western & Southern Financial Group(R), a Fortune 500 financial services company.
About Columbus Life insurance Company
Columbus Life is a top-rated company providing life insurance and annuity products for clients in 49 states and the District of Columbia. With a heritage dating back to 1906, the company provides retirement, estate planning, and advanced business planning services to the affluent market through a nationwide network of independent producers and registered representatives. The company holds outstanding ratings from leading financial ratings agencies, including A.M. Best A for superior financial strength (highest of 16 ratings), Standard & Poor’s AA for very strong financial security characteristics (second highest of 21 ratings), Fitch AA for very strong insurer financial strength (second highest of 21 ratings), and a Comdex ranking of 97. Columbus Life is a member of Western & Southern Financial Group.
About Western & Southern Financial Group
Western & Southern Financial Group (Western & Southern) is a Cincinnati-based diversified family of financial services companies with assets owned, managed and under our care in excess of $47 billion. A Fortune 500 company, Western & Southern has received A.M. Best’s highest rating of A Superior for financial strength, is one of the 10 highest rated life insurance groups in the world based on Standard and Poor’s ratings, and is consistently recognized by Moody’s and Fitch for financial strength and sound management. Its heritage dates back to 1888 with the founding of The Western and Southern Life insurance Company.
Ratings are current as of May 22, 2008, and refer to the financial strength of the insurance company and not to the safety, stability or performance of any investment product.
Columbus Life insurance Company