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SAN CARLOS, Calif., July 10 /PRNewswire-FirstCall/ — DemandTec, Inc. , a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that the latest update to its software-as-a-service suite has been deployed and is currently being used by all customers. The last several DemandTec software releases feature enhancements to all of the software services in the DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM) solutions, including Everyday Price Optimization, Everyday Price Management, Promotion Planning & Optimization, Markdown optimization and Deal Management.
The DemandTec suite of software services is used by retailers and consumer products manufacturers to optimize prices, promotions and other business decisions, and to collaborate more effectively with their respective trading partners.
“The enhancements in the latest DemandTec releases can help our customers improve pricing and promotions to achieve profitability and market share goals in today’s challenging environment consisting of rising costs and consumers looking to save on their monthly expenditures,” said Marc Dietz, vice president of marketing at DemandTec. “Because we deliver new functionality every eight to twelve weeks, versus once every 12-18 months for traditional enterprise software companies, our SaaS model enables us to innovate and quickly respond to changing market needs and continually prioritize the enhancements needed most by our customers.”
More than 100 feature enhancements designed to extend business processes and improve performance and usability have been added over the last several software releases. Major features include:
— Tiered pricing — allows retailers to optimize volume-based discounts
for regularly priced items providing shoppers greater value when they
purchase larger quantities.
— Improvements to price maintenance triggers — enables retailers to
streamline the ongoing, time-intensive process of managing vendor cost
changes and competitor price changes while maintaining a cohesive
pricing strategy and compliance with pricing rules.
— Addition of VAT/GST and vignette tax support for promotions — enables
multi-national retailers to effectively configure taxation by country
and accurately model and forecast demand and profitability in both
promotion planning and price optimization processes.
— New configurable promotion types and vehicles — provides retailers and
manufacturers with the ability to fully configure and model specific
promotion types and merchandising support vehicles used, including full
support for all coupon and mail-in rebate types.
— Improved use of historical context when predicting promotions –
enables consumer products manufacturers to better forecast promotion
plans without knowing what competitors will do.
— “Lights-out” markdown optimization — dramatically improves the process
of re-optimizing clearance pricing on a weekly basis by enabling the
Markdown optimization system to automatically generate and optimize
markdown plans and scenarios as data is loaded over a weekend,
providing users with forecasted results to review on Monday morning.
Rules and triggers to control the process are fully configurable by the
retailer in the user interface.

These enhancements are in addition to the recently announced introduction of Assortment Optimization, the newest DemandTec software service, which enables retailers to determine which items should be stocked based on the behavior of customers that shop their stores, on factors in the competitive marketplace and on a quantified understanding of whether items are duplicative or truly provide variety and add incremental sales and profit to the category.
Also previously announced as a new software service available on the DemandTec TradePoint Network(TM), Funds Tracker provides consumer products manufacturers with more immediate and accurate visibility to available trade funds as performance-based deals are executing, enabling them to maximize the use of total available funds within a planning period. The DemandTec TradePoint Network is the industry’s only secure, Internet-based network of software services for retailers and their suppliers to transact, interact and collaborate on promotions and other merchandising and marketing activities.
About DemandTec
DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than one million trade deals. For more information, please visit .
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about future DemandTec product and solutions plans and the effectiveness of its products and solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization, DemandTec End-to-End Promotion Management and DemandTec TradePoint Network are trademarks of DemandTec. All other trademarks are the property of their respective owners.
DemandTec, Inc.